How To Make The Most Of Your Client Testimonials
Shifting from quantity to quality, and how to use testimonials as a tool for growth.
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Today we’re covering the topic of testimonials. At Circe we’re all about sharing insights that help you improve your online presence, so you can connect with more clients, colleagues and a whole lot of other new opportunities. And in today’s online world, testimonials from your clients have become even more important as a way to build trust and tell your story.
Research shows that more than 84% of consumers read online reviews before making a purchase decision. And 79% of consumers trust online reviews as much as personal recommendations.
Regularly asking clients to share their testimonials is a great way to build your selection of reviews, which also improves your Google Business Profile and is important for an effective website. All crucial steps to grow your presence online to attract new clients and make sure you’re set up for sustainable success. Testimonials can help get your practice off the ground, accelerate word of mouth and support growing your audience overall.
You might already be actively collecting client reviews, but in a world where testimonials are so important - what is best practice, and how do you make sure they actively support your success?
In this article I’ll take you through some stats that help you understand how client testimonials ‘work’ and what you can do make them work even hardest for you.
Building trust in a noisy industry
Testimonials give potential clients a peek behind the scenes, and show them that others have had positive experiences from your treatments. This builds deep trust and helps people feel confident choosing your practice when looking for support in their wellbeing journey. Without testimonials, people are skeptical - especially in the unregulated holistic health and wellness industry.
Testimonials help improve your online search rankings
Search engines like Google consider authentic client reviews when determining local search rankings. So, more positive reviews can help your profile appear higher in search results, making it easier for new clients to find you as they search online.
Authenticity for a stronger online presence
Whether someone discovers your work through social media, your website, or a booking platform like Circe, authentic client reviews tell a story about the services you offer, what outcomes clients can expect, and your style of practice. They demonstrate your expertise through the experience of your current clients, and help turn social media followers and website visitors into future clients.
Beyond adding testimonials for the sake of having more testimonials, here’s your checklist to make the most of them as a strategic tool for sustainable success:
When was the last time someone wrote a testimonial for you? Reviews under 3 months old are trusted most, so make sure you regularly add reviews to both your Google Business Profile, your website and other online profiles.
To make the very most of your reviews, you can use them to steer your career in the right direction. For example, if you’re looking to work only with a specific type of client, add a new treatment type or focus on certain health symptoms - ask your current clients to write reviews that reflect that. This way your testimonials will tell the right story to future clients.
Review authenticity of your current reviews, obvious fake reviews of course decrease trust, but generic reviews don’t have the same effect as reviews that include specific details either. Reviews don’t have to be long, but the content stands out most when specifics are added.
Don’t worry too much about a negative review, some negative reviews actually increase trust as it makes your overall profile seem more authentic.
Are you hesitant to ask for your first reviews? I have seen that practitioners who start collecting reviews early on, see their booking numbers grow more quickly. So wherever you are in your practice or career building journey, adding new reviews is always a clever investment of your time to increase your bookings in the future. Don’t be afraid to ask, we all know how important reviews are for brands.
Are you low on the quantity of reviews? In general, more reviews create higher trust. So one review is better than zero, three is better than one. Make it as easy as possible for your clients to write a review, and regularly ask clients - whether at the end of an appointment or by sending them an email with clear instructions they can follow.
Need a helping hand?
If you’d like more support with client testimonials, building your online presence or need a strategic plan to get you to long-term success, you can schedule a Strategy Call with me here.